U prvom podlisku Diskursa – časopisa za kulturu, umetnost i društvene teme – štampana je moja pesma “Razmišljanje”. Inspirisana je pesmom Siniše Tucića “Kerber dežura sa pedeset glava”, a deo je ideje o pesničkom pobratimstvu. Obe pesme (na str. 80 i 81) možete pročitati ovde.

TRI PESME JEDNOG NOBELOVCA

Samo godinu dana posle Ive Andrića, 1962. Nobelovu nagradu za književnost dobio je grčki književnik i diplomata

JORGO SEFERI

(Smirna, 1900 -Atina, 1971)

23

Još samo malo

bademe ćemo gledati u cvetu

sjaj mermera na suncu

i talasanje mora

još malo

samo uzdignimo se više.

(Mitska istorija )

9

MLADA SUDBINA

Ta gola žena

nar koji se raspuko

prepun je zvezda.

(Šesnaest haiku pesama)

11.

Kako da spojiš

hiljadu komadića

svakog čoveka?

(Šesnaest haiku pesama)

(Stihove i fotografiju možete naći u knjizi: Jorgo Seferi, Glasovi iz kamena, iz snova, Rad 2003)

When Is the Best Time to Post on Social Media

Knowing when to post on every social platform is one important way to stay a step ahead and make sense of the content overload that seems to be occurring on many channels.

Best times to post on Facebook

Authenticity is key to engagement with the ever-evolving Facebook algorithm.

Sprout Social found Wednesday is typically a top day for many industries. And just as activity rises at the middle of the week, it tapers off on the weekends for most industries. In addition to the top times to post above, Facebook as a whole showed the most consistent engagement during the time period of Tuesday through Thursday, 8 a.m.–3 p.m., so these can be considered other “safe” times to post. On the other hand, the lowest engagement that you may want to avoid occurred every day either before 7 a.m. or after 5 p.m. 

Best times to post on Instagram

This Facebook-owned platform is the second most logged-in social media site for daily use.

Looking at Instagram as a whole, the most consistent engagement can be found Monday through Friday, 9 a.m.–4 p.m. Engagement becomes lower every day before 6 a.m. and after 9 p.m, but compared to other platforms, Instagram does have scattered points of engagement on weekends and mornings.

Best times to post on Twitter

Schedule around the peak times that are Wednesday and Friday at 9 a.m., or the safest times for engagement found Monday through Friday, 8 a.m.–4 p.m. In general, across all industries, it appears that Twitter audiences are tapping into the platform daily in the early morning to catch up on the latest news and updates they may have missed, including on weekends. Engagement drops off later in the day, with the lowest periods happening every day before 4 a.m. and after 10 p.m.

Best times to post on LinkedIn

LinkedIn historically targets a more specific audience than other social networks, with its focus on professional users. So, it’s no surprise that the most reliable engagement occurs during the work week, Tuesday through Friday, 8 a.m.–2 p.m. Engagement drops off outside of working hours, every day before 4 a.m. and after 8 p.m. Monday is also slightly lower on engagement, perhaps reflecting the rush to catch up post-weekend for the platform’s professional audience.

Uncover your own best time to post on social

As social continues to expand, everything from new network features to completely new platforms continues to push innovation and introduce new opportunities to create different types of content and reach unexpected audiences. This means that it’s also important to understand how to find your own account’s best times to post. You can dig into your own analytics with a tool like Sprout and start comparing how different types of posts from your calendar performed.

Finally, don’t forget that the most essential ingredient for social content is quality.

More about the issue you can find here.

(The featured image you can find here.)

5 Ways to Improve Omnichannel Customer Experience

Nowadays every successful company must think about improving omnichannel customer experience. This means to ensure that the customer experience remains consistent and transparent across all channels by tying all the touch-points together. According to Aberdeen Group, companies that provide a consistent service quality across different channels retain 89% of their customers, whereas companies that do not provide a consistent quality are only able to retain 33%.What are 5 the best ways you can improve omnichannel customer experience?

1. Consider Content and Context

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Content will be the lifeblood of your omnichannel efforts. Provide content that fits the needs and interests of your personas at different phases of the buyer’s journey in. Remember that the best content attracts, informs, and engages your audience, while also promoting your brand.

Next, adjust the format and presentation of your content to fit the context of each channel that you are working in. Context is most crucial part an omnichannel marketing strategy. Ensure that the context of your message is relevant to the user and send it to the user at the time they are most active and on the channel they engage with the most.

2. People expect good mobile services

https://unsplash.com/photos/cZr2sgaxy3Q

Nowadays many customers are seeking customer service support on their mobiles. And their top complaint on that service is “incorrect display/difficult to navigate”. Slow loading times also frustrate customers looking for information. 52% of customers say that a poor mobile experience makes them less inclined to do business with a company. Having that in mind, make sure your customer service and support pages are mobile-friendly.

3. Self-service is the new customer service

https://unsplash.com/photos/Px3iBXV-4TU

More and more customers expect businesses to make it easy for them to solve their customer service issues themselves. Nearly three quarters of consumers prefer to use a business’ website (a comprehensive FAQs page the most) to find a solution vs. other service channels. Self-service reduces the amount of costumer’s time, and costumer service agent’s time, too. This means higher customer satisfaction and lower overall costs to the company.

4. SMS works across industries

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Being extremely versatile, SMS is a popular customer service platform for many industries. E.g. when a client wants to reach out to a customer support agent, 52% of surveyed consumers said they would like to have the ability to do so via text message. While 47% said that texting would improve their overall customer service satisfaction. In addition, research by Single Point found that 99% of all text messages are read! If you want to reach your customers, then using SMS is an extremely effective way as 90% of all incoming text messages are ready within the first 3 minutes!

5. Live chat can improve sales

https://unsplash.com/photos/WEDDt-u3q3o

No hold times and convenience were slated as the top two reasons customers prefer live chat in a survey by Software Advice. The 63% of visitors being more likely to revisit a site that offers live chat. And 44% of consumers report that being able to get answers to their questions during a purchase is one of the most important features a website should offer. Besides being an effective channel for customer service, live chat can improve sales. As customer support agents walk clients through a particular issue, they may be able to identify products or services that would be useful to them.

Conclusion

Omni-channel customer service is the solution for forward-thinking businesses. However, don’t forget the human touch that ties it all together.  And well-trained staff that can address customer concerns and deliver a positive image of your brand is the key ingredient to providing top-notch customer service.

More about the issue you can read here also.

(The featured image you can find here.)

JAČE OD SVEGA

Iđinio Strafi, Magija prijateljstva, Laguna 2014.

 

Šta je najvažnije u životu?

Ako to izgubiš ko je uvek tu da ti pomogne da to vratiš?

A vratićeš ga samo ako i ti uvek budeš spreman/a…?

Odgovor na sva ova pitanja dobićeš ako budeš pročitao/la 4. knjigu Magične serije Vinks kluba. Ta 4. knjiga zove se Magija prijateljstva i u njoj ćeš upoznati (ili nastaviti da pratiš) Blum, Stelu, Floru, Mjuzu i Tehnu, 5 Vinks vila. One iznenada upadaju u avanturu, u kojoj Blum pokušava da vrati svoje izgubljene moći.

Ako s tobom knjigu čitaju i odrasli, oni mogu da porazmisle o tome šta kada se naše vrline i snage okrenu protiv nas samih, a time i protiv onih koje najviše volimo. Čitajući ovu knjigu, oni će možda razmisliti i o tome zašto nam je umetnost važna.

Eto, za svakog po nešto, a za sve uživanje 🙂 .