ON ENGLISH – Jelena Zagorac nešto drugačije, Jelena Zagorac Something Different(ly)

My three poems in Poetryzine, magazine for poets and poetry.

When Is the Best Time to Post on Social Media

Knowing when to post on every social platform is one important way to stay a step ahead and make sense of the content overload that seems to be occurring on many channels.

Best times to post on Facebook

Authenticity is key to engagement with the ever-evolving Facebook algorithm.

Sprout Social found Wednesday is typically a top day for many industries. And just as activity rises at the middle of the week, it tapers off on the weekends for most industries. In addition to the top times to post above, Facebook as a whole showed the most consistent engagement during the time period of Tuesday through Thursday, 8 a.m.–3 p.m., so these can be considered other “safe” times to post. On the other hand, the lowest engagement that you may want to avoid occurred every day either before 7 a.m. or after 5 p.m.

Best times to post on Instagram

This Facebook-owned platform is the second most logged-in social media site for daily use.

Looking at Instagram as a whole, the most consistent engagement can be found Monday through Friday, 9 a.m.–4 p.m. Engagement becomes lower every day before 6 a.m. and after 9 p.m, but compared to other platforms, Instagram does have scattered points of engagement on weekends and mornings.

Best times to post on Twitter

Schedule around the peak times that are Wednesday and Friday at 9 a.m., or the safest times for engagement found Monday through Friday, 8 a.m.–4 p.m. In general, across all industries, it appears that Twitter audiences are tapping into the platform daily in the early morning to catch up on the latest news and updates they may have missed, including on weekends. Engagement drops off later in the day, with the lowest periods happening every day before 4 a.m. and after 10 p.m.

Best times to post on LinkedIn

LinkedIn historically targets a more specific audience than other social networks, with its focus on professional users. So, it’s no surprise that the most reliable engagement occurs during the work week, Tuesday through Friday, 8 a.m.–2 p.m. Engagement drops off outside of working hours, every day before 4 a.m. and after 8 p.m. Monday is also slightly lower on engagement, perhaps reflecting the rush to catch up post-weekend for the platform’s professional audience.

Uncover your own best time to post on social

As social continues to expand, everything from new network features to completely new platforms continues to push innovation and introduce new opportunities to create different types of content and reach unexpected audiences. This means that it’s also important to understand how to find your own account’s best times to post. You can dig into your own analytics with a tool like Sprout and start comparing how different types of posts from your calendar performed.

Finally, don’t forget that the most essential ingredient for social content is quality.

More about the issue you can find here.

(The featured image you can find here.)

5 Ways to Improve Omnichannel Customer Experience

Nowadays every successful company must think about improving omnichannel customer experience. This means to ensure that the customer experience remains consistent and transparent across all channels by tying all the touch-points together. According to Aberdeen Group, companies that provide a consistent service quality across different channels retain 89% of their customers, whereas companies that do not provide a consistent quality are only able to retain 33%.What are 5 the best ways you can improve omnichannel customer experience?

1. Consider Content and Context

Content will be the lifeblood of your omnichannel efforts. Provide content that fits the needs and interests of your personas at different phases of the buyer’s journey in. Remember that the best content attracts, informs, and engages your audience, while also promoting your brand.

Next, adjust the format and presentation of your content to fit the context of each channel that you are working in. Context is most crucial part an omnichannel marketing strategy. Ensure that the context of your message is relevant to the user and send it to the user at the time they are most active and on the channel they engage with the most.

2. People expect good mobile services

Nowadays many customers are seeking customer service support on their mobiles. And their top complaint on that service is “incorrect display/difficult to navigate”. Slow loading times also frustrate customers looking for information. 52% of customers say that a poor mobile experience makes them less inclined to do business with a company. Having that in mind, make sure your customer service and support pages are mobile-friendly.

3. Self-service is the new customer service

More and more customers expect businesses to make it easy for them to solve their customer service issues themselves. Nearly three quarters of consumers prefer to use a business’ website (a comprehensive FAQs page the most) to find a solution vs. other service channels. Self-service reduces the amount of costumer’s time, and costumer service agent’s time, too. This means higher customer satisfaction and lower overall costs to the company.

4. SMS works across industries

Being extremely versatile, SMS is a popular customer service platform for many industries. E.g. when a client wants to reach out to a customer support agent, 52% of surveyed consumers said they would like to have the ability to do so via text message. While 47% said that texting would improve their overall customer service satisfaction. In addition, research by Single Point found that 99% of all text messages are read! If you want to reach your customers, then using SMS is an extremely effective way as 90% of all incoming text messages are ready within the first 3 minutes!

5. Live chat can improve sales

No hold times and convenience were slated as the top two reasons customers prefer live chat in a survey by Software Advice. The 63% of visitors being more likely to revisit a site that offers live chat. And 44% of consumers report that being able to get answers to their questions during a purchase is one of the most important features a website should offer. Besides being an effective channel for customer service, live chat can improve sales. As customer support agents walk clients through a particular issue, they may be able to identify products or services that would be useful to them.

Conclusion

Omni-channel customer service is the solution for forward-thinking businesses. However, don’t forget the human touch that ties it all together. And well-trained staff that can address customer concerns and deliver a positive image of your brand is the key ingredient to providing top-notch customer service.

More about the issue you can read here also.

(The featured image you can find here.)

My poem The Child for the “Festival of Hope”: A Global Virtual Poetry Initiative by Versopolis.

The poem is presented in the Versopolis Review.

THE BIRD

It’s springtime. The Sun is shining and it’s pleasantly warm. White clouds are high up on the blue endless sky. There is plenty of greenery. There are fir trees, thujas and various ornamental shrubs. Fruit trees are in blossom. The bees are buzzing around.There are different coloured roses out there too: red, yellow, pink, white, apricot colour. Lots of colours and lots of shades. Greenery makes a pleasant shade, and the roses smell nice. A bird is patiently making its nest in rose of May’s bush. It’s singing. Its partner is somewhere nearby. They will take care of their babies together.

A girl is sitting inside. It is pretty dark in her cramped room. The window is closed. It has three panes. The flowers in the vase have withered away.

The girl is sitting in front of her laptop. Its screen is lit. Absolute silence all around her. She is filled with a feeling resembling to chill or tension. Adverts are jumping out on the screen. She is just browsing through the websites.

Buy!… You are the lucky winner!… Oops! A porno video.

We need a motto for a campaign to encourage birth. We invite all interested people to send us their proposals. The winner will win…

Women without partners will also have the right to artificial insemination.

Comments given by the members of a Facebook group – A TREASURE OF POSITIVE ENERGY. They don’t know her, she doesn’t know any of them.

This post is so stupid.

I don’t see the purpose of this post.

What does she suggest us to do?

Do you know anything, about this problem?

I know so little about this, and I would like to know more.

It was promising, and then… nooothiiiing!

Is there a second part? We are waiting for you to clarify!

I protest! I demand you to speak up!

She is reading. The time is passing. She has so much more to do today. She is reading the comments. The time is passing.

She still hasn’t shared the follow-up to the post, but it had already been published on her blog. Neither of them tried to find it. They are waiting for her to share it in the group. They are impatient.

Someone has published a photo of his hairless head. Just shaved.

LONELINESS IS MY FATE. Public group. 5. 253 members; Join, Share group; This group is opened for you who want to interact.

Who would you like to get stuck in an elevator with? Dark and 715 others like this.

BROKEN HEARTS. Public group. 7. 253 members; Join, Share group; This group is opened for you who want to interact.

Someone made a photo of his breakfast. Demolition Man and 615 others like this. How many of these likes are mechanical?

Someone told her she must be present on social networks if she wants to be a writer. She will have to open a profile on Twitter and Instagram.

The air in her room has become heavy.

The sun is gone. The birds flew away.

There is a storm coming.

The sun is gone. The birds flew away.

OTHERS ABOUT ME

The writer Draško Miletić sent me this email on 17th Dec. 2018:

Whatever you do, you do it with all your heart. It is a rare thing today, in this ocean of superficiality. Keep on this way… All the best, Draško.

Draško Miletić’s novels pH and Calendars have found their place in Library of Congress.

EDUCATION, SPECIALIZATION AND PREVIOUS WORK

EDUCATION AND SPECIALIZATION

As a part of Creating Digital Content programme, from February to March 2020, I have completed an online course How To Create Great Online Content, University of Leeds and Institute of Coding. (Certificate can be seen here.)
Between November and December 2019, I have completed an online course “Understanding IELTS: Reading” (British Council).
In March 2019 I finished a professsinal developement training course in Serbian Language and its Norm in the Matica Srpska, approved by the Institute for Improvement of Education.
In October 2018 on 63rd Belgrade Book Fair I attended a seminar dedicated to literature for children as a part of forum ”Book reviews, analysis and critique”, organized by Odiseja publishing house.
Between June and July 2018 I successfully completed the online English course “Exploring English” (British Council).
In April 2017, I have completed a course for an EU project manager (EU funds project proposal writing (Education Agency “Poslovna savršenost”, Belgrade).
At the moment I am on my doctoral studies in Philology.
I finished my master studies in 2010.
I received a scholarship »20.000 RSD for the best 100 students« from the Government Fund for Young Talents of the Republic of Serbia during 2006/2007 school year.
In 2005/2006 school year I received a special award of the University for achieved success (GPA 10).
In 2003 I started my Comparative Literature Studies on the Faculty of Philosophy in Novi Sad.

PREVIOUS WORK

In December 2019, my songs have been published in e-Zine for the Art of Writing and Book-loving Enheduana, published by The Society for Promotion of Cultural Diversity “Alia Mundi” (Jelena Zagorac, “Tri pesme”(“Three Songs”), Enheduana, year 1, no. 3, p. 21-22, here).
In November 2019, my songs and short biography were published in a book: Group of authors, Poezija zlatnih stihova 2 (Poetry of Golden Verse 2), FB group “Pisci i književnost-Writers and Literature”, 139-143, 299-300.
In September 2019, I proofread another book for Logopraktika: Logopedove pesmice ZA PRAVILAN IZGOVOR – Logoped’s songs FOR PROPER PRONUNCIATION (by Dragane Dženopoljac and Danijele Rodić).
In October 2018 I started to work for Šoljmoši o. o., a publishing house in Bačka Topla, for which I did proofreading for the book Basketball Mission of Hunor Harkai (Košarkaška misija Hunora Harkaija) by a reporter Aleksandar Predojević.
In december 2018 I started working as a proofreader for the blog M:), run by business coach Jovana Minić.
In September 2017 I became a proofreader for the organization Logopraktika, where I have proofread Speech Therapist’s Rhymes for Speak Beginning (Logopedove pesmice za progovaranje) (2017) i Speech Therapist’s Riddles for Chatterboxes (Logopedove pitalice za pričalice) (2018). (Evidence of which can be found on my Facebook page.)
An exhibition celebrating 500 years of Reformation, with overview of Vojvodina territory, Bačka Topola Museum, 2017, 109-111, Hungarian-Serbian catalogue). On this occasion I have also given a public lecture, along with Prof. Ivica Leovac during the Night of Museum on the 19^th May 2019, marking one hundred years since the birth of Johannes Veidenheim(who was born in Bačka Topola).
From December 2016 until December 2017 I was a member of the Serbian Society for Ancient Studies .
In December 2016 I contributed to the 10^th International Scientific Conference “Ancient Times as Inspiration and Research Subject through Milleniums”. (Jelena Zagorac, “Songs of George Seferis and Jovan Hristić: a Parallel”, Ancient Times as Inspiration and Research Subject through Milleniums, Serbian Society for Ancient Studies, Belgrade 2017, 115-120).
Since June 2013 until June 2014 I was on internship in IP Misao, publishing house which , among other things, published a magazine Nova Misao.
Also in October 2012 I became a contributor to New Idea (Nova Misao), a magazine for modern culture of Vojvodina. Until February 2015 I wrote book reviews for them, and they also published two of my works. One on poetry of Constantine Cavafy and Jovan Hristić (“Modern Classicists”, Nova misao, no.24 -25, Nov. 2013 – Feb. 2014, p. 70 -75), as well as my work on lyrical novels The Notebooks of Malte Laurids Brigge (Die Aufzeichnungen des Malte Laurids Brigge) and The Journal of Carnojevic (Dnevnik o Čarnojeviću) by M. Rilke i M.Crnjanski („Love as revelation“, Nova misao,no. 27, May – June 2014, p. 35 -37).
Since October 2012 I am a collaborator on the Matica Srpska’s project Lexicon of Serbian Literary Authors.
From May until November 2012 I worked in the town library Bačka Topola, where I gave reading recommendations to readers (which can be read here and here).
Since November 2010 I am a collaborator on the Matica Srpska’s project Serbian Biografical Dictionary.